Threads rolls out ads to all users worldwide
Ads on Threads will roll out gradually to users over the coming months, Meta says.
Threads edges out X in daily mobile users, new data shows
Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts — even as X faces fresh controversies
Threads is developing in-message games
Launching in-message games would give Threads an edge over competitors like X and Bluesky, which don’t offer built-in games.
Threads adds new communities, tests badges for highly engaged members
Threads, which has more than 150 million daily active users, adds more communities to its platform.
Pew’s latest social media report shows X’s staying power in the U.S., despite competition
X is still used by 21% of U.S. adults, Pew found, only down from 23% in 2021, despite increased competition from Meta, startups, and decentralized social media.
Threads targets podcasters with new features, aiming to become the home for show discussions
Threads is targeting podcasters with new features, including dedicated links in the bio and more visible links in the feed.
Threads now lets you approve and filter your replies
Threads now lets you approve and filter your replies.
Threads adds ‘ghost posts’ that disappear after 24 hours
Instagram Threads is launching “ghost posts,” a new disappearing-posts feature that lets users share updates that automatically archive after 24 hours. The ephemeral option—rolling out globally on Monday—aims to encourage more casual, low-pressure shar…
Threads is getting group chats as messaging rolls out to the EU
Instagram Threads is rolling out group messaging for up to 50 people and expanding its direct messaging features to users in the EU. The update lets users 18 and older share text, videos, GIFs, and emojis in group chats, though messages aren’t encrypte…
Threads takes on X with new communities feature
Threads officially debuts communities, dedicated spaces to have casual chats around a topic.