YouTube launches new Shopping product stickers for Shorts
YouTube found that Shorts with Shopping product stickers saw over 40% more clicks on products than Shorts with the Shopping button.
YouTube says its ecosystem created 490k jobs and added $55B to the US GDP in 2024
YouTube’s impact report shows that the creator economy has continued to grow, despite less interest from venture capitalists.
YouTube will soon let viewers use Google Lens to search what they see while watching Shorts
YouTube announced on Thursday that it’s bringing Google Lens to YouTube Shorts in the coming weeks. With this integration, viewers will soon be able to use Google Lens to search what they see while watching…
YouTube tops Disney and Netflix in TV viewing, Nielsen finds
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved…
YouTube viewers will start seeing ads after ‘peak’ moments in videos
Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part…
YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators
YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the…
YouTube introduces an interactive product feed for shoppable TV ads
YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. During its upfront presentation, YouTube executives introduced…
The Papal ‘conclave cam’ is slow TV
On YouTube, hundreds of thousands of viewers around the world are staring at an unmoving broadcast of the Sistine Chapel chimney. Occasionally, a seagull will swoop in and perch atop the roof for a few…
YouTube is testing a discounted two-person Premium subscription tier
YouTube is testing a new two-person Premium subscription plan in select countries, the company confirmed to TechCrunch on Monday. The tier is being piloted in India, France, Hong Kong, and Taiwan. The news was first…