Oura is reportedly eyeing a September IPO that could value it at more than $16B
We all knew it was coming. The expected valuation may surprise, though.
Oura faces lawsuit accusing it of misleading consumers about sleep-tracking accuracy
The lawsuit alleges that Oura rings are unable to measure any of the physiological signals needed to assess sleep quality or determine sleep stages.
Oura Ring 5 review: Thinner, lighter, better
The Ring 5, which Oura describes as the world’s smallest smart ring, is 40% smaller than its predecessor and starts at $399.
Oura unveils its Ring 5 with a thinner, lighter design starting at $399
The ring is 40% smaller than its predecessor, and comes with more accurate sensing, enhanced battery life, and more.
Smart ring maker Oura files to go public
The Finnish company said in September that it has sold 5.5 million smart rings to date.
Ultrahuman ramps up U.S. push with Ring Pro as Oura tightens its grip
Ultrahuman pushes back into the U.S. with Ring Pro, as Oura strengthens its lead in a market driving 60% of global demand.
Oura enters India’s smart ring market with the Ring 4
Finnish smart ring maker Oura is finally launching in India, taking on local rivals such as Ultrahuman in a relatively young smart ring market that is becoming price-sensitive thanks to an influx of low-cost options.
Oura acquires Doublepoint, a startup that specializes in gesture recognition technology
The company believes its next phase of wearable AI will be powered by a combination of voice and gesture.
Ultrahuman bets on redesigned smart ring to win back U.S. market after Oura dispute
Ultrahuman’s Ring Pro promises 15-day battery life and a $479 price tag as the wearables maker expands its health-tech push.
Oura launches a proprietary AI model focused on women’s health
The model supports questions spanning the full reproductive health spectrum, from early menstrual cycles through menopause.